When we were looking to buy our first home, we looked at a LOT of houses. From scouring the MLS daily to Open Houses on weekends and weeknight showings. We saw our fair share of homes; over 100 to be exact.
During that time we witnessed various marketing initiatives from the estate agents selling those homes. We saw everything from MLS listings without a single picture, to websites created just to sell one house. We had bags full of sell sheets, flyers, magnets, flashlights, pens etc. I thought I had seen pretty much every real estate marketing technique around. Until I stumbled upon this You Tube video from a local agent.
Instead of a sell sheet, this agent decided to sell the lifestyle. He showcases how someone would use the home, and while doing it, he manages to tell you all the cool stuff about the house without saying a word. You see the neighborhood, public transportation, parks, quiet street, parking, spacious entry, gorgeous bathroom, walk in closet, (strange) wine cellar above the bedroom, a chefs kitchen with pot filler, gas range, big fridge & farmhouse sink. Then it shows the technology the home has, with baseboard vac, a/c and a nest home thermostat. Finishing off with nice comfortable dining room perfect for a lovely dinner, and an outdoor deck.
I personally think the agent did a great job with this video. It appeals to young couples looking for something with a new build feel, with some charm. If I was in the market (and had $869k to drop on a house) I would definitely go for a showing.
What do you think? Seen any other real estate videos?
Oh, and while we’re on the topic of real estate. Congrats to Wendy at Old Town Home for making the leap, quitting her job and becoming a real estate agent in Old Town Alexandria. I am envious of her following her passion!
*Just to clarify this is not my real estate agent, I don’t even know him! Just found the video online and thought it was great.
